A Hybrid World, Athlo and the Future of Fitness
The physical and digital worlds are converging, and it is becoming more difficult for companies to make money from just one or the other. Consumers increasingly use their phones to get cheap, accurate nutrition information from companies in real time. And as a result, leading retail businesses are beginning to cater to new hybrid customers who appreciate traditional and digital content.
Mathew Mansell designed an application that does not only help the members to exercise and share the fitness exercise as they earn. In 2020 and 2021, individuals benefited from online fitness classes and applications.
Athlo, for example, was founded by Matthew Mansell as an online platform that gives back to gym members and manages membership. The platform aims to improve retention rates for fitness clubs by giving members a more significant number of ways to interact with their gyms so that they would be more likely to continue visiting. In the beginning, Athlo was a digital-only platform. Members would use the digital app to pay for classes and receive access codes for unlimited courses using the mobile app or web browser. Users could also purchase items from the app store using the mobile app. The company’s “gym” partners received data about how often their members were visiting.
According to the Athlo founder Matthew Mansell, the fitness industry is an excellent example of how organizations are beginning to adapt to the convergence of physical and digital worlds. “The fitness industry is one of the best examples of this,” Mansell said. “The industry has always been able to succeed in either one more than the other, but now it’s becoming more difficult to make money from that gap between physical and digital content and data. You can have an app or a website, or you can have a gym.”
The Athlo founder believes that the platform is the next fitness unicorn. They intend to enhance accessibility to the gym by providing flexible membership options. The sharing economy app has a vital social element with social media, encouraging users to share their fitness journey with the community. The platform also offers a gym membership tier that allows members to pay more for the convenience of accessing the gym’s digital and physical aspects and services.
See this article to learn more.
More about Mansell on https://www.bbntimes.com/society/how-athlo-founder-matthew-mansell-turned-his-love-of-fitness-into-a-game-changing-business