Krishen Iyer on How Employee Happiness Can Lead to Remarkable Success
Krishen Iyer, a marketing and technology entrepreneur, says businesses must go the extra mile to improve employee happiness. That is because when businesses do that, they will see workforces that are more satisfied and productive, which, in return, results in increased revenues. Iyer further says that if companies want to increase their chances of being successful, then they must come up with ways to make employees more engaged and committed to their mission.
He believes that when employees are happy, they are likely to stick around longer and provide services that leave customers fully satisfied. He is the chief executive officer and founder of MAIS Consulting, which is an insurance technology company that offers marketing, distribution, and consulting services. Krishen Iyer, has not just founded several companies but also has made sure they are able to deliver.
He believes that happiness can bring tremendous results to marketing teams by helping permeate a marketing organization, improving customer engagement, and shaping the work of a business (YouTube).
According to the successful business leader, if you want to be successful in marketing, you must focus on making an emotional connection with your customers. Iyer emphasizes that employers need to listen and validate what their employees have shared no matter what they hear or how strongly they believe the reasons.
Iyer further states that employees love it when they feel heard, and you will build a deeper rapport with them if you are indeed listening to what they have to say. Other tips employers need to consider to use happiness as a way to boost marketing results are asking employees to rank their happiness and opening the conversation. Krishen Iyer has become a true trendsetter in the industry thanks to his ability to spot and take advantage of rising trends.