Mobile Loyalty: Zaxby’s Rewards Program
The hotel and restaurant industry is ever-changing, and many companies are looking for new ways to attract customers. With the growing trend of mobile apps, restaurants are now capitalizing on this technology to provide their customers with discounts and rewards that can increase loyalty.
For example, Zaxby’s, a fast food chain in the United States, offers its customers rewards for downloading and signing up for their Zax Rewardz program. This program is designed to incentivize customers to keep using the restaurant’s mobile app to order food, making it easier for them to access their favorite meals quickly. Through the program, customers get a free Big Zax Snak meal — three Chicken Fingerz, Texas Toast, and Zax Sauce served with Crinkle Fries and a small Coca-Cola Freestyle drink.
Customers can also earn points when they order from the restaurant and have them redeemed for free food. The program also offers exclusive discounts and rewards to its members. In addition to rewarding new app users, Zaxby’s has simplified how users redeem their rewards. Members can now use their points and enjoy free food and other offers without ever having to leave the app. Users can also save their favorite orders and easily find deals.
According to Patrick Schwing, the guest response to their loyalty program has been overwhelmingly positive due to its simplified process of rewards redemption and generous offers. To further extend its program’s value, they offer new promotional deals like weekly free delivery Sundays and a free delivery week. These initiatives have allowed Zaxby’s to more than double the number of active users, and the app has also earned a 4.7 rating in the app store.
The mobile app revolution has made it easier for restaurants such as Zaxby’s to drive customer loyalty and engagement. By creating a loyalty program that rewards customers with free meals, discounts, and points when they order from the restaurant, businesses can create a more enticing experience that encourages customers to keep returning for more. Additionally, using a mobile app as the platform for loyalty programs, The restaurant can track customer data and gain insights to improve their services and offerings. Visit this page for more information.
More about Zaxby’s on https://www.zaxbysfranchising.com/