• April 18, 2026

The Reeve Benaron You Didn’t Know

Intrivo’s founder and Co-CEO, Reeve Benaron, brought to the world a simple solution for people combating the risks of COVID-19. His legacy, however, spans a number of industries and competencies. The entrepreneur’s story is a unique one. Though now heavily invested in the emerging ad-tech sector, Reeve Benaron also sees the prospect of medical technology. 

 

Here’s a better look at his story and how he accomplished it. 

 

From Finance to Marketing

 

At just the age of 25, Reeve Benaron held a prominent position as Vice President of Salomon Smith Barney Holdings, Inc. This asset management firm gave Reeve a necessary education in finance. Here, he also mastered his knowledge of running a business. His career was built atop a long history of professionalism and innovation. Reeve Benaron would, however, end his tenure in finance to pursue lucrative opportunities in marketing and advertising. 

 

Even At-Home COVID Testings

 

With the goal of preparing the world for its next pandemic, Intrivo is revolutionizing COVID testing. Reeve Benaron adds that the “diagnostics as a service (DaaS)” model leading this medical developer makes at-home diagnoses cheap, fast and user friendly. 

 

The agency uses an FDA approved technology that you can take on the go or use at home. The Intrivo software is not only mobile; it’s powered by artificial intelligence and can be customized to users. Reeve Benaron finally explains that as the world sought reliable solutions to test COVID, Intrivo rose with federal approval. Testing is one thing, but accurate results ensure that people get the care they need when they need it.