Jason Hope: 3 Key Aspects of Social Networking Sites
Social media sites are transforming from being personal communication tools to multifaceted platforms. Jason Hope proposes three aspects that will redefine social networking sites into platforms for getting information, entertainment, and even expanding businesses.
Social E-commerce space
A social networking site should provide an e-commerce space as activist investor Jason Hope explains. More than 80% of people use social media, turning digital platforms into powerful conduits to access customers directly. It enables companies and individuals to communicate and advertise their brand, goods, or services to a larger matching audience.
Social media facilitates business growth by increasing social sales. Users feel secure to buy anything through social media as long as the business page has a great number of followers, likes, and comments. Thus, the number of sales relies on the number of followers a social media account has as people trust pages with more followers.
Digital entertainment
On average individuals spend 2 hours and 45 minutes daily on platforms such as Twitter, Instagram, and Facebook for entertainment, Jason Hope assures. Social media has become a tool for staying updated. Therefore, a futuristic social networking site should provide access to information, news, and a range of perspectives from different parts of the world.
Mobile App
Mobile phones are contributing to the growing influence of social media. 91% of internet users access digital platforms through their mobile devices, Jason Hope states.
Moreover, it has been established that 80% of internet users visit social media apps rather than websites. Therefore, growth-oriented businesses should give top priority to the development of a mobile app that employs targeted advertising and the creation of a tight social media community instead of just increasing website traffic.
Jason Hope´s Final Thoughts
For social networking to gain popularity, other than it being available as a mobile app, providing an entertainment and business space, it should foster privacy by protecting user’s data.