Why Kfir Gavrieli is a Real Life Hero

You may know Kfir Gavrieli as the creator of the popular Tieks brand of shoes that are known for being as fashionable as they are durable, but there is a lot more to his story than just online-only shoes. Kfir is one of the heroes of the pandemic who stepped up during the world’s time of need and helped save lives. While this may seem out of the ordinary for a businessman, Kfir isn’t your typical CEO.

Doing the Right Thing

When the pandemic was hitting the hardest, one of the biggest problems was the fact that there weren’t enough masks to go around for the frontline healthcare workers who were taking care of all the people coming down with the illness. Realizing what a major issue this was, Kfir Gavrieli decided to do something drastic to help.

By converting his Tieks factor into a mask production facility, Kfir produced thousands of masks for healthcare workers who were most at risk of getting the virus. This helped to keep them safe so that they could continue to help those in need. Overall Kfir’s strategy was a huge success and saved many lives. However, he wasn’t done yet.

Going One Step Further

Realizing that he could do better in the world, Kfir Gavrieli began encouraging his fans on social media to make masks for people as well. This evolved into the #SewTogether project, and millions of masks were made. This helped the people in Los Angeles and beyond to stay safe from the virus and reduced the death toll.

The Essence of a Hero

These days Kfir does a lot of thinking on what it means to be a hero. When asked about his part in helping the nation get through the pandemic, he is very quick to give credit to the healthcare workers who he says are the real heroes. Read this article for additional information.

More about Tieks on https://www.inc.com/profile/Tieks