Making The Connection: Alejandro Betancourt
Sunglasses have become quite the fashion statement these days. Back a few decades ago people used to go out to stores and try to find a pair that would fit. It could end up being a frustrating process if nothing is available. Then Alejandro Betancourt came to the rescue. He saw a struggling company called Hawkers and decided to do something unprecedented before that time. He managed to get control of the advertising sector of the company and start from scratch. He saw the potential that Facebook Ads had and decided to give it a shot. It was a very smart move.
Soon pairs of Hawkers sunglasses were flying off the shelves. Alejandro Betancourt became a household name overnight and he decided to put the campaign on other forms of social media. No campaign had ever done this before and succeeded so quickly. Alejandro Betancourt was able to get the campaign going on college campuses around the world. He would get a group of five thousand people to try the sunglasses and help spread the word. Word of mouth was key in making the promotion a huge success. Alejandro Betancourt knows that without the help of these people a good company would have gone under.
Alejandro Betancourt found the perfect match when it came to using his business savvy and expertise. Now he has lifted the company to new heights, and he knows he did not accomplish this feat by himself. There were good people willing to work with him in order to get the job done. That is how a small company can rise to the top of the heap. He was able to start at the beginning and work out the kinks of the business model. Now it has become a smashing success for him and everyone else.